- Who is your audience?
- What connection speed is the majority of your audience on?
- Does your audience have access to audio? Do you need to include captioning?
- Will this go to a worldwide audience?
- Does your audience have any visions impairments?
- What is the purpose of the video?
- Common troubleshooting issue for employees
- Recorded lecture for students who missed the class or want to review later
- Video tutorial demonstrating software
- Marketing promotional video, etc.
- How do you plan to distribute the video?
Will you distribute the video on a Web site, blog, company network, CD-ROM, DVD, iPod, media player, etc.? It is important to select the appropriate settings to optimize your video for the desired distribution method. Settings such as video dimensions, file size, and file format are important when creating a video. Use the presets available in the Project Settings and Production Wizard to help you select the appropriate settings for the desired distribution method.
